YF Life Presents: PRETTY CRAZY Joey Yung Concert Tour - Infinity Saver policy presented to Joey Yung at Press Conference with Best Wishes for her Upcoming Concert Tour
May 8, 2019
To celebrate the launch of its new brand, YF Life Insurance International Ltd. (“YF Life”) has taken over title sponsorship of the upcoming "YF Life PRETTY CRAZY Joey Yung Concert Tour", slated for August this year at the Hong Kong Coliseum. A concert tour press conference was held today at Rosewood Hong Kong. Mr. K. P. Tay, Managing Director and Chief Executive Officer of YF Life, was on hand to present the Cantopop diva with an Infinity Saver policy—with the first-year premium waived—to congratulate Joey on her 20th anniversary in the music industry and wish her tremendous success on her concert tour.
Ms. Jeanne Sau, Chief Marketing Officer of YF Life, said, “YF Life is pleased to be the title sponsor of this much-anticipated concert tour. At our new brand launch celebration that took place earlier, YF Life senior management, Mr. Jack Ma and Mr. David Yu, endorsed and enrolled in the Infinity Saver policy, thereby becoming the Company’s first two VVVIP customers. Presenting the same plan to Joey not only makes her our third VVVIP customer, it also represents how much we value her talent and the collaboration between us. With this plan, we hope that Joey will reach many more milestones, and enjoy a comfortable future, truly living up to YF Life’s promise ‘Own the Future’.”
Complementing the launch of the new brand and the title sponsorship, YF Life has launched a mega-scale advertising campaign covering several prime locations in Hong Kong. These include 18 giant outdoor billboards at the three major harbour crossings (Cross-Harbour Tunnel, Eastern Harbour Crossing and Western Harbour Crossing), at MTR stations (Mongkok station, the pedestrian subway between Central station and Hong Kong station, and the concourse of Tsim Sha Tsui station); and at some of the busiest tram shelters, gaining a huge level of exposure for the concert tour.
YF Life Insurance International Limited is a member of publicly listed Yunfeng Financial Group Limited (HKSE:376), whose major shareholders include Yunfeng Financial Holdings Limited and MassMutual International LLC. Yunfeng Financial Holdings Limited is a company owned by Mr. Jack Ma (Yun) and Mr. David Yu (Feng). Leveraging a robust financial background and solid reliability, YF Life is committed to helping customers “own the future” by providing professional and technology-enhanced one-stop risk- and wealth-management consulting services, as well as MPF services.
To celebrate the launch of its new brand, YF Life Insurance International Ltd. (“YF Life”) has taken over title sponsorship of the upcoming "YF Life PRETTY CRAZY Joey Yung Concert Tour", slated for August this year at the Hong Kong Coliseum. A concert tour press conference was held today at Rosewood Hong Kong. Mr. K. P. Tay, Managing Director and Chief Executive Officer of YF Life, was on hand to present the Cantopop diva with an Infinity Saver policy—with the first-year premium waived—to congratulate Joey on her 20th anniversary in the music industry and wish her tremendous success on her concert tour.
Ms. Jeanne Sau, Chief Marketing Officer of YF Life, said, “YF Life is pleased to be the title sponsor of this much-anticipated concert tour. At our new brand launch celebration that took place earlier, YF Life senior management, Mr. Jack Ma and Mr. David Yu, endorsed and enrolled in the Infinity Saver policy, thereby becoming the Company’s first two VVVIP customers. Presenting the same plan to Joey not only makes her our third VVVIP customer, it also represents how much we value her talent and the collaboration between us. With this plan, we hope that Joey will reach many more milestones, and enjoy a comfortable future, truly living up to YF Life’s promise ‘Own the Future’.”
Complementing the launch of the new brand and the title sponsorship, YF Life has launched a mega-scale advertising campaign covering several prime locations in Hong Kong. These include 18 giant outdoor billboards at the three major harbour crossings (Cross-Harbour Tunnel, Eastern Harbour Crossing and Western Harbour Crossing), at MTR stations (Mongkok station, the pedestrian subway between Central station and Hong Kong station, and the concourse of Tsim Sha Tsui station); and at some of the busiest tram shelters, gaining a huge level of exposure for the concert tour.
YF Life Insurance International Limited is a member of publicly listed Yunfeng Financial Group Limited (HKSE:376), whose major shareholders include Yunfeng Financial Holdings Limited and MassMutual International LLC. Yunfeng Financial Holdings Limited is a company owned by Mr. Jack Ma (Yun) and Mr. David Yu (Feng). Leveraging a robust financial background and solid reliability, YF Life is committed to helping customers “own the future” by providing professional and technology-enhanced one-stop risk- and wealth-management consulting services, as well as MPF services.
Mr. K. P. Tay, Managing Director and Chief Executive Officer of YF Life, presents an Infinity Saver policy to Joey, congratulating her on the 20th anniversary of her debut, and wishing her complete success on her upcoming concert tour.
Mr. K. P. Tay, Managing Director and Chief Executive Officer of YF Life (third left), and Ms. Jeanne Sau, Chief Marketing Officer of YF Life (first left), toast with Joey on stage.
Large-scale advertising campaigns launched by YF Life to promote the "PRETTY CRAZY Joey Yung Concert Tour".
Large-scale advertising campaigns launched by YF Life to promote the "PRETTY CRAZY Joey Yung Concert Tour".
Large-scale advertising campaigns launched by YF Life to promote the "PRETTY CRAZY Joey Yung Concert Tour".
