Unveiling of YF Life Centre

Celebrating New Milestone and Continued Business Expansion

30 June 2023

YF Life Insurance International Ltd. (YF Life) is proud to announce the official unveiling of the YF Life Centre, located at 38 Gloucester Road in Wan Chai. To mark this momentous occasion, an unveiling ceremony was held today.

Mr. Victor Yip, Chief Executive Officer at YF Life, said, “YF Life has been rooted in Hong Kong and Macau for decades, and has posted continuous growth. Today, the unveiling of ‘YF Life Centre’ marks a significant milestone for YF Life. ‘38 Gloucester Road’ is a location that every YF Life colleague is familiar with. The naming of the YF Life Centre adds a very special meaning for YF Life. It signifies an important development milestone for the company, indicating the constant expansion of our company, our continuous business growth, and the incubation and delivery of numerous market-first insurance solutions. The name unveiling of the YF Life Centre marks yet another new milestone for YF Life.”

YF Life remains committed to delivering professional one-stop risk- and wealth-management solutions, allowing customers to plan for the future with peace of mind. YF Life continuously innovates and optimizes products and services to meet the ever-changing needs of customers for protection and financial planning. By adopting a prudent and pragmatic approach to business development, YF Life has continued to achieve double-digit average annual growth in new individual business over the past two decades. Following the launch of its business development plan at the beginning of this year, through “Transform．Outperform．Lead” and with the implementation of a number of key initiatives to move towards multiple business goals, excellent progress has been made. In the first quarter of this year, YF Life achieved satisfactory growth, with an increase in new-business premium income of over 170% as compared with the same period last year.

Mr. Yip added, "Looking ahead, we will stick to our ‘people-centric, technology-empowerment’ approach. As a technology-enhanced insurer, we deliver an all-round and engaging customer experience by leveraging advanced fintech capabilities with the support of our professional consultants. To uphold our brand promise of ‘Own the future’, not only are we committed to developing innovative and competitive insurance solutions for customers and to creating greater value for them, but also to creating a better working environment and career development opportunities for our employees.”