YF Life Launches “YF PrimeHealth Pro (Essential)”

Offers Experimental Drugs Benefit and Mental Incapacity Advance Instruction Option Enjoy up to 40% Annualized Premium Discount Upon Successful Application

August 21, 2023

YF Life Insurance International Ltd. (YF Life) has announced the launch of its brand-new insurance plan “YF PrimeHealth Pro (Essential),” covering up to 148 critical illnesses, which includes 18 severe child diseases with coverage up to age 25 (e.g., attention-deficit hyperactivity disorder, etc., which is rarely covered in the market), and offering market-rare features such as Experimental Drugs Benefit, Mental Incapacity Advance Instruction Option, and Optional Payor’s Benefit, among others, providing peace of mind to customers.

Ms. Jasmine Hui, Vice President of Product Strategy and Pricing at YF Life, said, “In the post-Covid era, the public's awareness of health risks has greatly increased. In order to provide customers with more health protection options, we have specially designed “YF PrimeHealth Pro (Essential),” a good-value-for money insurance plan for peace-of-mind protection. Cancer is a common disease, but with recent advancements in medical technology, experimental drugs can offer cancer patients an additional treatment option, albeit at a relatively higher cost. For this reason, our plan offers Experimental Drugs Benefit, which can reimburse the insured for the actual cost of prescribed experimental drugs.  The plan also offers a Mental Incapacity Advance Instruction Option, a feature rarely available in the market that allows the policy owner to make an advance instruction nominating their loved ones to take over the policy or make appropriate arrangements in the unfortunate event of mental incapacitation or being diagnosed with a designated illness such as severe dementia. This is to ensure the family member has access to the policy owner’s assets in case of emergency.”

In addition to a wide range of protections, “YF PrimeHealth Pro (Essential)” offers “Financial Support Coverage.” Effective from the designated policy anniversary onwards, when surrendering the policy, the plan will offer a Guaranteed Cash Value, plus a non-guaranteed “Terminal Bonus,” without deduction of any claims paid. If the Insured is reimbursed due to a diagnosis of Early Stage Diseases, Carcinoma-in-situ/Early Stage Cancers, or Severe Child Diseases, the premiums payable for the Basic Plan will be waived for up to 12 months.  At the same time, the plan offers “Optional Payor’s Benefit” to parents policy owners: in the unfortunate event of the policy owner’s death or total disability for over six consecutive months before age 65, the Optional Payor’s Benefit will pay all remaining premiums for the insured child. 

Coinciding with the launch of the new product, YF Life has announced a brand-new advertising campaign to promote “YF PrimeHealth Pro (Essential),” together with its flagship critical illness plan “PrimeHealth Pro/Jr. Care,” providing flexible choices to the public to suit their needs. Mr. Peter Yip, Vice President of Marketing at YF Life, said, “In recent years, there has been a noticeable trend for more and more young people to be diagnosed with a critical illness. Once suffering from a critical illness, the treatment costs involved are often very expensive, potentially seriously impacting the patient’s income and savings and disrupting daily life. The all-new advertising campaign is based on the theme of "Unflappable," with young artist Sofiee Ng playing the lead role. Through the voice of a stage actor, the ad draws an analogy between performing on stage and leading a life, and that both need to be well prepared for. In the unfortunate event that you are diagnosed with a critical illness, you will be well protected and regain your health without delay, as you know your insurance plan delivers ‘wide protection and adequate benefit payment’.”   YF Life’s new advertising campaign is disseminated through various digital media platforms, including YouTube, ViuTV online platform and mobile applications, a great many websites, lifestyle platforms, and Macau bus advertising, etc., as well as through multiple contact points, encouraging the general public, especially young people, to acquire comprehensive critical illness protection as early in life as possible.

From now until September 29, successful applications for a “YF PrimeHealth Pro (Essential)” plan will enjoy triple offers, including up to 40% annualized premium discount, up to 60% extra coverage for the first 15 years on major critical illness/death benefit, and is guaranteed to offer a new designated critical illness basic plan after the maturity of the extra-coverage period, without submitting proof of insurability, so that policy owner can continue to enjoy the protections.

To view the YF Life brand-new critical illness video, please click here. 

Remarks:
1.    The above contains general information of the plan, please refer to the related policy document for details.
2.    The above offers are subject to terms and conditions.