YF Life Insurance and PerformVE Launch New Collaboration

Provides SMEs with AI-enabled Human Resource Management System

July 22, 2024

Market competition has become increasingly intense, causing most industries to have to accelerate the pace of their digital transformation. This is especially so for SMEs. Today, YF Life Insurance International Limited (YF Life), PerformVE Limited (PerformVE), and the Hong Kong Science & Technology Parks Corporation (HKSTP) jointly announce the launch of a new collaboration.

Mr. Alvin Tse, Head of Pension and Employee Benefits at YF Life Insurance, said: "We are very grateful to the Hong Kong Science & Technology Parks Corporation for lining up this collaboration, making YF Life the first insurance company in Hong Kong to work with PerformVE. This collaboration between two technology-driven companies to reach a common goal is particularly meaningful. With YF Life as a trusted pension and employee benefits partner, our customers will be able to build a stronger foundation for future development through the AI-enabled ‘hrATM’ human resources management system. This is yet another example of how we fulfil the YF Life brand promise of ‘Own the Future.’”

At the launch ceremony, Mr. KC Sit, Managing Director of PerformVE, said: "The collaboration with YF Life marks an important milestone in PerformVE's business development. More importantly, it will enable more customers to execute human resources management with deeper insights and to improve efficiency through AI with predictive capabilities and enhance return on investment.”

Mr. Michael Au, Associate Director, Technology Solutions, Hong Kong Science & Technology Parks Corporation, said: "HKSTP has always been committed to providing the best quality innovation and technology environment for start-ups and enterprises. We actively foster an open innovation culture by establishing proactive partnership channels. We are very pleased to witness the collaboration between YF Life and PerformVE today, creating a win-win situation through innovation and technology.”

YF Life is now offering customers hrATM as developed by PerformVE. With the unique functions of artificial intelligence analysis, hrATM enables human resources professionals to play a more strategic role. The diversified functions include:

From now until December 31, upon successfully opening a MASS Mandatory Provident Fund Scheme (employer scheme) account or becoming a new Employee Benefits group life and/or medical scheme customer, the PerformVE human resources management system^ and upgraded service to professional management model will be offered by YF Life for free.

－ END －

^ Offers are subject to relevant terms and conditions. Please refer to the promotional leaflet for details